| fiberglass shower cleaner - Mobile commerce, on the other hand, has its own roadblocks that have stunted its growth. A study by Telephia, Inc. found that consumer satisfaction with wireless data and Internet services is steadily increasing, but quality of service problems are nevertheless hindering the growth of wireless m-commerce.
According to Telephia, if consumers encounter a quality of service problem when making a purchase wirelessly, 22 percent would give up on the purchase and register a complaint with either the retailer site in question or their wireless carrier.
"Quality of service improvements are critical for the continued development of wireless commerce, a business model in which wireless carriers, retailers and device manufacturers have much at stake," said Alan Brune, vice president of marketing at Telephia. "Understanding consumer perception around service quality and monitoring actual service delivery quality is essential for developing industry growth."
The quality of service study was conducted in April 2001 through an Internet-based survey of the Telephia Wireless Data User Panel of more than 5,000 owners of data-enabled wireless phones, PDAs, wireless laptops and two-way pagers.
When asked what they would do if they encountered quality of service problems (problems relating to site access and/or download speed) |
while trying to make a wireless purchase, most consumers (65 percent) said they would com
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