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household cleaning - Internet advertising in the United States recorded $2.2 billion in revenue for the fourth quarter of 2000, bringing total online revenue for the year to $8.2 billion, according to the Interactive Advertising Bureau's (IAB) Internet Ad Revenue Report which is conducted independently by the New Media Group of PricewaterhouseCoopers. While the $2.2 billion shows an increase of 9 per cent over the $1.986 billion for the third quarter of 2000, the percentage increase is markedly lower than historical levels, and according to the IAB and PricewaterhouseCoopers, it is reflective of the overall slowdown in ad revenue across all media sectors, in addition to a higher revenue base. "The turbulence that has affected all advertising sectors in the past six months has also quite naturally impacted the Internet. While we have continued to grow as an industry, that growth has been tempered by the times, and I would expect that we will see this reflected in future reports," noted Robin Webster, President & CEO of the IAB."I believe that all interactive media have the ability to react quicker with

more creativity than more traditional advertising platforms, and can offer advertisers compellin