| rust removal - Jupiter MMXI found that teenagers represent 12 percent of the European online population, and in June 2001 Europeans ages 12 to 17 spent nearly 8 hours online -- an increase of 2 hours in Britain and France and 3 hours in Germany since January of 2001.
Reaching teenagers online has many benefits for marketers.will be comfortable buying a range of products and services online once they acquire credit cards. Compared to 18 to 25-year-olds, Jupiter MMXI found teenagers spent slightly more time on retail sites than the older group, who have credit cards and spending power. In June 2001, teenagers surfing from home spent an average of 7.5 minutes per day and 19.5 minutes per month on retail sites, whereas 18 to 25-year-olds surfing from home spent 6.5 minutes per day and 19 minutes per month on retail sites. |
"While they don't transact online because they don't have credit cards, the Internet impacts teens offline purchase behavior," said Noah Yasski, research director for Jupiter MMXI. "Longer term, as experienced users, they are likely to become online shoppers when they become adults. Much of the today's teen behavior will be mainstream tomorrow. Teens pioneered text messaging on mobile phones and chat on instant messenger applications, both of which are becoming widespread. They are showing the potential uses of the Internet beyond e-mail and visiting Web sites using a browser. Teens flocked to Napster and are heavy users of communication applications sending their peers music files, photos and other digital content."
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