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spa product - With the big fourth quarter holiday season still to come, Datamonitor and BizRate.com predict that 2001 can still be a decent year for e-commerce. According to Datamonitor's IMPACT 2001 interactive consumer survey, U.S. e-commerce revenue will hit $38.7 billion in 2001, but look for an increasing number of transactions to involve either the Web site of an offline brand or an offline purchase that research or influenced online. "Many e-businesses have concentrated on duplicating bricks and mortar business models in cyberspace -- virtual bricks and mortar -- and they have proven to be highly competitive in retaining their customers, especially where real bricks and mortar are easily accessible," said Elizabeth Kennedy, technology analyst with Datamonitor. Datamonitor's research found the potential for such hybrid transactions is 10 times that for pure e-commerce, which makes the $38.7 billion identified in