| spa product - The report also found that in the fourth quarter the vast majority of revenue transactions, 92%, (93 % for the year) continue to be cash-based with barter/trade and packaged deals accounting for 7%, (6 % for the year) and 1% (1 % for the year) of total revenues respectively.
While it is too early to gauge the impact of the new and larger Interactive Marketing Units, innovation in Internet advertising formats and models continue to impact overall share, most notably reflected in lower banner revenues, which have decreased considerably in the fourth quarter,accounting for 40% of the quarter's online ad revenues (down from 46% in Q3 and 47 % for the year) with sponsorships 31%, (28 % for the year), classifieds 10%, (7 % for the year), referrals 5%, (4 % for the year), interstitials 5%, (4 % for the year), email 4%, (3 % for the year), rich media 2%,(2 % for the year) |
and keyword searches 2%, (1 % f |